Fake Pass it On ad

So in Dustin's program there's this huge test that those farther along in the program have to take, and it's really hard. Tradition demands the "first years" (which is Dustin and a bunch of other students who are starting out in the program) have to prepare care packages for those taking those test. Part of Dustin's contribution was the following mock advertisement to inspire them to make it to the end:

Our dear photo students (and whoever else wants to), can you figure out how this photo was lit?